Monday, April 18, 2011

Boston Lulu-a-thon

Happy Marathon Monday Bloggers!


Although Marathon Monday is almost over, its never too late to blog into the day! Today I had a great time visiting one of my good friends at BU to watch the runners race down Beacon Street. One thing I did notice in particular was the amount of Lululemon gear many of the runners were sporting. The omega-horseshoe like logo is easy to spot because of its big red circle usually located on the tail bone of the pants.
Lululemon, originally started in Canada, is an essential for you work out gear wardrobe.They sell tops, shorts, water bottles, pants, yoga mats etc. but they have two very particular features that make them stand out against competitors. The first being the culture that Lululemon creates with their manifesto.These inspiring words and phrases to live by are all over the store, packaging and advertisements. The culture they have created makes wearing the lululemon gear a special experience. I know it may sound ridiculous, but the fabric and fit of these pants actually encourages me to want to do yoga or work out! They are truly life altering. 
Now to the second factor, the luon fabric. Lululemon's copyrighted fabric luon is moisture wicking and pre-shrunk. Prior to buying my first pair of lululemon pants, I had been wearing the cotton Victoria Secret yoga pants. The problem was that after one wear they look dirty and stretched out. Lulu gear can be worn multiple times while still maintaining its tight fit and looking clean. Although luon is the signature fabric, in the women's run line, they use another fabric luxextreme. This is even more moisture resistant and can absorb water very quickly.

These price of these products may be a little steep but they are worth every penny. Every product they sell also has a 5 year life guarantee. Do you honestly own a pair of work out gear now that you see yourself still having in 5 years? In addition they expect you to want to machine wash the clothing you sweat hard in. For this reason they created these pants to withstand hard washing.

If anyone sees me on a normal basis, they will attest I can be seen rocking the colorful Lululemon groove pants at least twice a week. The added touch to these pants is that they have a wide array of colorful bands you can choose to customize them more than just black yoga pants. These pants may be perfect to work out in, but they are also an absolute favorite for lounging around. 

I may wear my "lulus" rain or shine, but I am looking in to new possibilities with the hot weather approaching. Going for a run in the summer in these pants is only a recipe for dehydration. I have recently discovered the summer substitute, "boogie shorts".

 These spandex shorts also have the same waist band versatility as all of the other bottoms Lulus offers.



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